Branding & Vehicle Graphics

Modern and dynamic brand identity for Liftsplit, including vehicle wrap concepts, and supporting brand collateral. The visual identity reflects the app’s collaborative and forward-thinking approach to urban travel.

The logomark was inspired by the universally recognised sharing symbol, incorporating interconnected circular elements to represent connection, movement, and shared journeys.

The custom wordmark features a forward slash “/” as a subtle visual device to reinforce the concept of splitting and sharing rides, helping to create a distinctive and memorable brand presence across digital and physical applications.